Yes I do.

I would creatively showcase the protein cookies by incorporating them into a relatable, everyday moment with a fun twist. For example, I’d create a ‘what I eat when I’m trying to be healthy but still want something sweet’ video. I’d start with a strong hook, then show myself reaching for the cookie as a satisfying alternative to less healthy snacks. I’d include close-up shots of the texture and a real-time reaction to highlight taste, while keeping the tone fun and natural. I’d also focus on making the content feel lifestyle-driven—like a quick snack between errands or after a long day—so viewers can easily picture themselves enjoying it. This approach keeps it engaging while still clearly showing the product’s benefits.

Yes, I’ve created UGC-style content, including content for a wine product on TikTok. In that video, I focused on creating a lifestyle experience around the product by incorporating it into a relatable moment, rather than making it feel like a traditional ad. I highlighted the product through visuals, tone, and storytelling—making it feel natural and engaging for viewers. This approach helped the content feel authentic while still showcasing the product in a way that aligns with brand goals. That experience helped me understand how to create content that blends seamlessly into everyday life while still being visually appealing and conversion-focused.