Have the community participate in fun weekly games, bot games like wordle or meme of the day, create roles when a member has accomplished something, have people start threads.

I would try to understand what led to this conflict and determine what punishment should be applied to both parties depending on the level of severity in this situation ( temporary ban, mute, no vc)

The packaging, how it's marketed towards consumers, how different generations of consumers may feel about this product, what demographic of people usually buy this type of product.