@Alix Earle @Kristyklin @luvmadeleine @thewizardliz @maisyleighs

Creating content that appeals to both environmental causes and typical skincare routines involves a balance between educating and inspiring my audience. Educational Content: - Environmental Impact of Skincare: Share informative content about the environmental impact of traditional skincare products. Highlight issues such as plastic waste, harmful ingredients, and the carbon footprint of certain beauty practices - Eco-friendly Alternatives: Introduce my audience to eco-friendly skincare alternatives, such as products with sustainable packaging, cruelty-free formulations, and minimal environmental impact. Storytelling: - Behind-the-Scenes: Take my audience behind the scenes of my product creation, emphasizing sustainable and ethical practices. How-To Guides: - DIY Skincare Recipes: Share easy-to-follow DIY skincare recipes using natural, locally sourced ingredients. Emphasize the simplicity and effectiveness of incorporating these recipes into a daily routine. - Zero-Waste Tips: Provide practical tips for reducing waste in skincare, such as using reusable containers, choosing products with refill options, or repurposing packaging. Challenges and Campaigns: - **Sustainability Challenges:** Launch social media challenges that encourage my audience to adopt sustainable skincare practices. For example, a "30 Days of Sustainable Skincare" challenge could involve small daily actions to reduce environmental impact. Visual Appeal: - Aesthetic Product Shots: Showcase my products in visually appealing, eco-friendly settings. Use natural elements, sustainable props, or minimalist backgrounds to convey a sense of environmental consciousness.

Although Alix Earle isn't a company, her own brand and now podcast seem to be thriving on tik tok. I think the reason for this is because she is able to be engaging with the audience through a way where she is able to relate to just a normal viewer. Although her life seems to be pretty extravagant, she is still able to come off as a normal person which I think sets her apart from other brands.