I’ve had the opportunity to collaborate with influencers for brand partnerships through my role as a campus ambassador for various brands, where I helped coordinate product features and campaigns. My experience includes working with micro-influencers to create authentic, relatable content that resonates with their followers. For example, I’ve organized giveaways and coordinated influencer takeovers, where they shared their personal experiences with the products in ways that felt natural and engaging. In creating content, I’ve focused on ensuring that posts highlighted the product in a way that felt organic, making sure the setting and aesthetic aligned with the brand's vibe to set the right mood for the product. I always strive to create a seamless connection between the product and the lifestyle it represents, ensuring the content feels both aspirational and relatable.When I become part of a brand or project, I become genuinely passionate about it. I make sure to consistently post content for the product in a way that feels natural, balancing frequency with authenticity. I also introduce the product to those I meet, both virtually and in person, to further spread awareness and create a genuine buzz. This approach ensures that the brand’s message is constantly reinforced in a way that feels personal and organic, driving real engagement.

To create engaging social media content for Candier, I’d keep it authentic, fun, and relatable by tapping into real-life moments and trending formats. The “Candle Confessions” series would be a key feature, where I, along with viewers and fellow students, share stories while lighting our favorite Candier candles—using humor and unfiltered honesty to connect with the audience. I’d also make short, effective TikToks with quick edits, spotlighting self-care hacks, cozy late-night study sessions, or  “Candles That Match My Mood,” using trending sounds and relatable moments. For a fresh spin, I’d create content that matches candles to different aesthetics—whether it’s “cottagecore,” “dark academia,” or “clean girl” vibes, tapping into popular trending styles while subtly showcasing the product.Additionally, I’d experiment with more discreet product placement by creating lifestyle content where the candles naturally appear in the background—whether it’s a study setup, skincare routine, or coffee corner—to see how this approach impacts engagement. This allows the product to blend seamlessly with everyday moments while keeping the focus on relatable, aesthetic content. Giveaways, “Show Us Your Space” challenges, and collaborations with student influencers would round out the strategy, building a community around Candier that feels fresh and interactive.

Yes! I am a campus representative/ambassador for Bubble Skincare and Mario Badescu, as well as a Pura Vida Brand Ambassador.