She/Her/Hers
Cedella
I'm a bsc in science major with a barista certificate and experience in the film industry working as an intern.
About Me
University of witwatersrand
Class of 2025
Johannesburg, South Africa
Interests
Interview Questions
Uber
Uber One Student Campus Ambassador
Share a few of the most impactful traditions as it relates to March Madness on your campus?
I’m in South Africa so we haven’t had march madness yet
Uber
Uber One Student Campus Ambassador
What groups, organizations, or communities do you lead or play a significant role in?
I’m a healthcare ambassador for exec, I’m a social media intern at green star broadcasting
Uber
Uber One Student Campus Ambassador
If Uber were to host an activation on campus during March Madness, what would be your best idea for the brand to uniquely engage students?
1. Interactive Games:
- Driving Simulator Race: Set up a fun virtual reality driving game where students can experience being an Uber driver navigating through a city to pick up passengers and drop them off at basketball games, avoiding "roadblocks" like traffic or detours.
- Night Out Navigation Game: Create an obstacle course where participants "help" their friends safely get home from a night out by solving fun puzzles or trivia questions about safety, budgeting for rides, and Uber features (like split fares).
- Mini Basketball Shootout: A March Madness-inspired twist where students score points by sinking basketballs into themed hoops, representing different Uber perks (UberX, Uber Black, Uber Eats, etc.).
2. Live Experience of the Brand:
- Showcase a branded “Uber Lounge” for students to relax. Include phone charging stations, water, and snacks (courtesy of Uber Eats).
- Offer free promo codes for first-time riders or discounted rides during game nights to encourage safe transportation.
3. Prizes and Giveaways:
- Participants can earn points in the games, redeemable for Uber swag (hats, water bottles, tote bags) or free ride credits.
- Grand Prize: The student with the highest score gets an all-expenses-paid trip to the Final Four games, with Uber handling transportation.
4. Social Media Integration:
- Create a branded hashtag, e.g., #UberHoops, and encourage students to share their experiences for additional prizes.
- Set up a photo booth with props like Uber-branded basketballs, jerseys, or "game night" vibes.
5. Live Demonstrations:
- Educate students on Uber’s safety features, such as PIN verification and in-app emergency assistance, in an engaging way during the games.
This activation aligns perfectly with the excitement of March Madness, emphasizes the convenience and safety of Uber, and builds a strong connection with the student demographic.