If I had a $30,000 budget before launch, I’d focus heavily on making Vista feel exciting and real before people can even buy it. Most of the money would go toward creator partnerships and content. I'd start a small UGC program to work with people who genuinely fit the brand and could create lifestyle content to show how Vista is a part of their daily routines. I’d also invest in a strong shoot or two to post high-quality photos and videos leading up to and right after launch. I’d save a smaller portion of the budget for paid ads to boost content that’s already performing well rather than forcing ads that don’t feel natural. I’d spend about two-thirds of the budget pre-launch to really spread the word and build buzz, then spread the rest out while generating profit from the earlier spend. I think this approach would be effective because it would establish who our customers are and build excitement around products, while still saving some money in case we need to modify our strategy or invest in different promotional efforts after launch.

I would make sure to post consistently, at least once a day, and post multiple stories, to really push out content and drive growth quickly. I would make the image and vibe of the brand very known through consistent messaging and a cohesive aesthetic across all content. This would make clear the customers and target market we aim to focus on and cause them to latch on to the brand. While staying consistent with the vibe and energy of the posts, I would test out different forms of content to see what works best. This could include short-form TikTok-style videos featuring current trends and viral sounds, as well as some graphic design, photoshoots, and maybe even some more cinematic video shots with the product.

I really like all three brands' marketing strategies and I think each has their own unique positioning and image on social media. I like that Unwell has a more playful and chaotic energy that targets girls who enjoy wellness but don't want to take it too seriously. They are all heavily promoting their protein drinks right now, which makes sense given how widespread the "strong girl" movement and message is, but I think they should mainly focus on marketing themselves as clean-ingredient, low-calorie energy drink brands, as that's what most people know and love them for. I also don't think it would hurt for these brands to create content that is a little more geared toward men, to expand their target market.