The approach would depend on both budget and the desired scale of engagement. At a larger scale, students are drawn to free caffeine in any form, making tabling with free samples in high-traffic areas an effective way to quickly place the product in consumers’ hands. At a more intimate level, I would introduce the product within my own social circles and share honest, firsthand testimony. While this approach is smaller in scale, it enables more meaningful interactions, authentic feedback, and the organic development of word-of-mouth traction.

Everyday Dose provides clean, balanced energy that supports whole body health. It harnesses the natural superpowers of mushrooms to support brain and gut health while providing just enough of a caffeine boost to maximize clarity and focus without the classic coffee jitters.

I’d focus on marketing channels that align with where students already engage. First, partnering with tech-focused organizations would be highly effective, given the strong university-wide interest in technology and innovation. Additionally, I would utilize university-affiliated digital channels, including campus discussion boards, Slack communities, and social media groups, which are actively used for discovering events and opportunities. To broaden awareness beyond niche tech circles, I’d supplement this with high-visibility on-campus placements such as flyers in high-traffic academic buildings and common spaces.