I’d focus on marketing channels that align with where students already engage. First, partnering with tech-focused organizations would be highly effective, given the strong university-wide interest in technology and innovation. Additionally, I would utilize university-affiliated digital channels, including campus discussion boards, Slack communities, and social media groups, which are actively used for discovering events and opportunities. To broaden awareness beyond niche tech circles, I’d supplement this with high-visibility on-campus placements such as flyers in high-traffic academic buildings and common spaces.

I would evaluate the success of a user acquisition campaign using quantitative metrics that capture both volume and efficiency of new user growth. Core indicators include the number of new users or sign-ups, as well as the traffic-to-sign-up conversion rate to understand how effectively the campaign converts interest into action. I would also look at activation and early retention rates to ensure we’re acquiring users who find value and are likely to stay engaged.