I would create a “Swatch + Snap Pop-Up” sampling experience. On campus, I’d set up small tables in high-traffic spots (student union, dorm lobbies, game days) where students can test shades, grab sample cards, and take photos at a cute mini-photo station. Everyone who tries a sample would scan a QR code to follow the brand, enter a giveaway, or get a discount — turning sampling into community building, not just free product. Off campus, I’d partner with local coffee shops, salons, and student-run events to drop “sample stations” with little cards that include: a sample, a QR code, and a short blurb about the product. I’d also document the whole process on social media — asking people what shade they picked and sharing their reactions — so the sampling continues online and reaches even more people.

To promote ColourPop products, I’d focus on creating fun, authentic content that feels like a conversation instead of an ad. I’d share GRWM videos, product try-ons, and honest first impressions so my audience can actually see how the products look and perform on real skin. I’d also mix in interactive content — polls, Q&As, shade comparisons, and “you choose my makeup” videos — so people feel involved. I’d highlight affordability and inclusivity by showing how ColourPop fits different makeup styles and budgets, and I’d always tie products back to real-life moments (school, nights out, self-care days, etc.). Finally, I’d encourage engagement by asking viewers to comment their favorite shades, recreate looks, or tag me when they try something — building a community around the brand, not just a post.

I love ColourPop because it’s fun, affordable, and always on trend without sacrificing quality. The brand feels creative and playful, with shades that work for so many different skin tones, and I love how often they release new collections that keep things fresh. Plus, they’re cruelty-free — which makes me feel good about supporting them.