She/Her/Hers
Caycia
Ive been crafting social stories for big name brands like Sally's, Dove and Nickelodeon since I was 12. A student of digital creativity and lover of books, beauty and lifestyle.
Ive been crafting social stories for big name brands like Sally's, Dove and Nickelodeon since I was 12. A student of digital creativity and lover of books, beauty and lifestyle.
About Me
Bellevue, NE, USA
Interests
Social media
Copywriting
Beauty
Brands I Follow
Interview Questions
Squigs Beauty
Community Lead
Please share a direct link to your IG and TikTok handles.
https://www.tiktok.com/@lightpours
Squigs Beauty
Community Lead
What's one way you'd activate Squigs on your campus and build the Squigs community?
I always get stopped for my hair! This is a great conversation starter on using plants and culture to grow healthy hair at school and otherwise!
Squigs Beauty
Community Lead
What's one beauty brand that is killing their content game? Why?
I know you said one but there's something from three brands in different and similar markets that we can pull from!
Bread Beauty - Always on the pulse of trending audio. Engagement rate is really high + organic for a "brand on titkok"
Junglo - Ayurveda That calls out what we're(genz) thinking "hasn't this been done well before/currently?" NO. They have a much more modern feel ( late 20-30s) while your ayurveda feels approachable/ no fuss. What I like is their not afraid to share history and context of ayurveda - many of your followers/audience are new to the world - so why is it so amazing! how has it changed over time, what can it be with you? And finally
Dieux - Great BTS content / feels very human. ex: "we just got our first PR review! byrdie) It's nice with all the transparency / price and packaging but not your differentiation point - ayurveda is.