My Portfolio
Interview Questions
Kahawa 1893
Content Creation - In-store video in NYC for Coffee Brand

Are you comfortable filming in public spaces like a grocery store?
Yes, I’m comfortable filming in public spaces like a grocery store. I enjoy creating content in real-life settings because it feels authentic and relatable.
Kahawa 1893
Content Creation - In-store video in NYC for Coffee Brand

How would you ensure that the video effectively captures the essence and unique qualities of Kahawa 1893?
I would capture the essence of Kahawa 1893 by highlighting its vibrant packaging and weaving in the story of women-grown coffee. Quick, engaging clips paired with sensory moments and upbeat music would make the video feel authentic and modern.
Kahawa 1893
Content Creation - In-store video in NYC for Coffee Brand

What strategies would you use to make the in-store video for Kahawa 1893 stand out among other coffee brands?
To make Kahawa 1893’s in-store video stand out, I would tell a story that connects shoppers to the brand’s roots while keeping the content fun and modern. I’d capture quick clips of discovering the bag on the shelf, showing off its vibrant packaging, and adding sensory moments like the sound of the bag crinkling or the excitement of dropping it into my cart. With upbeat music, playful text overlays, and a strong ending that reminds viewers this coffee is grown by women farmers and makes a real impact, the video would feel authentic, engaging, and memorable among other coffee brands.