Now that Squigs is in Urban Outfitters, you could put out a “Urban Haul” Tik Tok or Real where an individual purchases a few pieces of clothing from the store as well as Squigs products and intertwines them together to make one cohesive video. You could also go around and interview the workers in the store to tell whoever is filming the video to tell them their favorite Squigs product, showing that even those employed at Urban use the brand.

IG: @catmooress Tik Tok: @cat.teresaa

As an individual who attends a school with significantly more female-identifying individual students, beauty advice is frequently sought after within friend groups and onwards. Squigs positive marketing and cruelty-free products are extremely important to many individuals who consume beauty products, and I’d be able to active this company on campus via. word of mouth and possibly creating a Squigs sponsored event such as a self care night. This event could not only provide some much needed TLC for the students on campus, but could also get the brand name out there to the general public.