Catherine
There’s no such thing as impossible for me in social media.
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About Me
Sti college
Class of 2014
Graduated
Sti college
Bachelor of Science in Tourism Management
Class of 12/2014
Abu Dhabi - United Arab Emirates
Skills
Interests
Brands I Follow
Interview Questions
Companion Candles
Social Media Manager
How have you grown a brand’s social media presence from scratch?
I start by understanding the target audience and what content resonates with them. Then I create a consistent content plan that balances value, relatability, and promotion. I also focus on engagement early on, replying to comments, interacting with similar accounts, and sometimes collaborating with creators. From there, I track performance, test different content formats, and adjust the strategy based on what works best.
Proda
Social Media Manager & Content Creator
What are some examples of brands who you think are doing a great job on social?
Some brands that I think are doing a great job on social media are Duolingo, Nike, Wendy's, and Ryanair.
Proda
Social Media Manager & Content Creator
How would you increase engagement for a new product launch?
To increase engagement for a new product launch, I would focus on creating excitement before, during, and after the launch.