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1. “The moment I stopped overthinking my routine” Hook: “I used to think more steps = better results. Turns out… no.” Storyline: Open with quick clips of an overcomplicated routine (too many products / steps / decisions). Cut to a calm reset moment using Theniya as the anchor. Voiceover about simplifying, trusting quality over quantity, and choosing things that actually fit your life. Why it works: Shows Theniya as effortless + intentional, not overwhelming. 2. “POV: you want to look put-together without trying” Hook: “This is for the girls who want ‘effortless’ to actually mean effortless.” Storyline: Fast “before → after” transformation that feels subtle, not dramatic. Emphasize how Theniya fits into everyday life — school, gym, errands, late nights. Close with a soft smile or candid moment instead of a hard sell. Why it works: Aspirational but realistic. Feels like a best-friend rec, not an ad. 3. “Things that make me feel like myself again” Hook: “No glow-up. Just feeling good again.” Storyline: Montage of small rituals: quiet mornings, movement, journaling, using Theniya as part of a self-care moment. Talk about confidence coming from consistency, not perfection. Why it works: Emotion > product. Builds trust and brand depth. 4. “What I actually reach for when I’m in a rush” Hook: “If I’m late, this still comes with me.” Storyline: Shot like a real grab-and-go moment. Honest tone. Explain why Theniya makes the cut when everything else doesn’t. Keep it casual, imperfect, and fast. Why it works: Feels unscripted and authentic — very Gen Z. 5. “I stopped chasing trends and started choosing what works” Hook: “Trends are loud. This is quiet confidence.” Storyline: Contrast trend-driven chaos vs. timeless choices. Show Theniya as something you return to, not rotate out. End with a calm, confident visual — no CTA needed. Why it works: Positions the brand as lasting, elevated, and intentional.

A fun, informing video talking about the brand and product, while keeping up with the latest trends.