Tarte presents themselves as a great social media presence. They are interactive with their audience, partners and staff. They provide products to influencers to show how their products work before they appear on shelves, as well as reward those who have a high following platform with a trip referred to as a "Brand Trip". This often catches the eye of many potential clients who then go on to purchase products from this brand. This sets them apart as being interactive and influential to the general public.

H/FC is a resourceful tool for college students wanting to expand their resume and build connections.