I would focus on things students in Austin already plan their weekends and nights around like concerts, themed parties, pop ups, and big campus or city events. Those are the moments when people are figuring out how to get there, who they are going with, and what they are doing after, so having Uber ride and Eats promos built in just makes sense.

I would also include basketball and baseball games, especially when they turn into group plans or watch parties afterward. I’ve seen how well hands on Uber Eats activations work too. When I did the Uber Eats cooler setup, it was a huge hit, so I would love to bring something like that back on campus with coolers, snacks, or late night Eats pop ups that get people to stop, hang out, and order.

I’m currently a campus ambassador for Monster Energy and Bumble BFF, where I do in person activations, talk to students about the brand, hand out product, and create content that shows what campus life actually looks like. A lot of it is about being social, reading the room, and knowing how to get people excited in a way that feels natural.

I have also worked on short term brand activations with Uber Eats, 818 Tequila, Hulu’s Chad Powers, and Kiid AI. Those were fast paced, event focused experiences where the goal was to create buzz, get people to try something new, and make the brand feel fun and relevant.

Through all of this, I’ve gotten really comfortable being the face of a brand on campus, talking to people I don’t know, and showing what student life actually looks like through content and events.

I am the Kappa Alpha Theta sorority at UT Austin!