At UT Austin, I think TikTok would be the most effective channel since it’s where most students spend their time and where trends spread fast. A creative or funny TikTok that ties into campus life can blow up overnight and make the brand instantly recognizable. I’d also use Instagram for event promotion and repostable stories. But for students who aren’t as active on social media, setting up a short, well-designed email chain through UT’s student newsletters would be a great way to reach them. especially if it includes things like giveaways, or event info that still feels fun and student-focused.

I’d measure the success of a user acquisition campaign by looking at both the numbers and the vibe. Obviously I’d want to see solid growth like more sign-ups, good conversion rates, and people actually sticking around after they download. But honestly, the real test is whether people on campus/in our community are talking about it. If I’m hearing it come up in group chats, seeing it on Instagram stories, or noticing that student orgs and local "spots" are getting involved, that’s when I know the campaign hit. It’s not just about the data, it’s about creating a buzz that feels natural and makes the brand part of the everyday conversation. I would like to see students excited about the app.

November 13, I am going to Athens, Georgia for the UT v UGA football game.