My top 3 favorite brand accounts are OLIPOP, e.l.f. Cosmetics, and Rare Beauty. I like OLIPOP for its fun, relatable, and community-driven content that makes a health-focused product feel approachable. e.l.f. stands out for its bold, trend-driven, and highly engaging social media strategy that feels authentic and entertaining. Rare Beauty is inspiring for its focus on mental health, inclusivity, and meaningful storytelling that goes beyond products and builds a strong emotional connection with its audience.

I stay current by regularly following industry updates, observing platform changes, and tracking what content performs well. I also pay attention to creators and brands, review analytics to understand trends, and adapt my approach based on what’s engaging and relevant.

I’ve used digital tools like CRM platforms, such as Salesforce to solve issues independently, such as identifying and correcting data inconsistencies in student records. By analyzing the data, organizing information, and applying system tools, I ensured accuracy and improved the overall workflow.