Interview Questions
NIPYATA!
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What is your plan and tactics to get more parents, aunts and uncles to buy finally legal 21 piñatas for their loved ones who are away at college for their big 21st birthday celebration?
I think tapping into the nostalgia of watching their children have so much fun breaking into pinatas, and connecting that to their now grown children having fun with alcoholic pinatas, with products that they are able to pick out, could be a strong motivator.
NIPYATA!
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What strategies would you use to increase brand visibility for NIPYATA! at events?
I would make sure to heavily promote NIPYATA! on socials before events, making sure that people know when and where it's happening, and I would create a really fun and engaging set up on site. I may want to use an opened NIPYATA as a prop to draw attention to the nips that they could have inside, and I'd incorporate an interactive element so potential customers are more invested in the brand. For post-event follow up, I would be sure to post recaps and fun clips of the event, and include a call to action leading to the website or to our next event for those who missed out.
NIPYATA!
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How would you engage with a younger demographic to promote NIPYATA! products?
I would use my clubs on campus to promote NIPYATA! products and to get them on people's radar for events or kickbacks, and engage directly with interested users on social media to answer questions effectively with an attitude reflecting NIPYATA!'s brand image. I would likely lean more into TikTok and create content around summer get-togethers.