Interview Questions
Retro
Influencer Marketing Lead

Do you have any experience in negotiation? If not, how would you negotiate down a creator's fee?
I have a finance background so far from my classes which helps me approach negotiations better. To negotiate a fee, I would emphasize long-term value over a one-time payment, offering them exposure, potential future collabs, or performance based bonuses. Id also research industry rates to make a fair counteroffer and highlight the benefits like cross promotion or content repurposing. If needed I could adjust the deliverables fewer posts or a simpler format to align with the budget while still making sure of high-quality content.
Retro
Influencer Marketing Lead

What do you look for in a creator who has potential for viral content but isn't yet widely discovered?
I look for strong engagement, creativity, and consistency. A creator with high audience interaction, unique storytelling, and regular content has the potential to go viral, even if there not really known yet
Retro
Influencer Marketing Lead

If I gave you $2000 to create viral content, how would decide which creators to collab with? (the more detail the better)
If given $2,000 to create viral content, I would take a strategic, data driven approach to selecting creators. First id define the target audience to make sure the content reaches the right niche, such as college life, finance tips, or lifestyle. Then id evaluate creators based on engagement rates, past viral content, and their ability to reach audiences across multiple platforms. To maximize impact, Id allocate the budget by partnering with a mix of mid sized and micro influencers who have strong audience trust and high interaction. Finally, Id track performance metrics to refine the strategy for future campaigns