She/Her
Cassandra Macri
I am a content creator and manager. I love managing campaigns, developing engaging concepts, and collaborating with brands to product high quality visual content!
Endorsements
Recently Active
About Me
John Molson School of Business
business technology management, management
Class of 2023
Montreal, QC, Canada
Skills
Interests
Interview Questions
OverHerd
Content Creator for OverHerd
Have you made UGC for a brand Before if so please link.
Yes, I create organic TikToks for brands. Here are the current ones I am working on:
TikTok:
@andthencass
@ace.your.classes
@organizewithcass
OverHerd
Content Creator for OverHerd
What makes content engaging for college student audiences?
Content is engaging for college students when it’s relatable, follows current trends, and makes them laugh. They respond best to authentic moments and humor that reflect their everyday experiences.
OverHerd
Content Creator for OverHerd
How do you stay up-to-date with TikTok trends?
I stay up-to-date with TikTok trends by spending time on the platform daily to learn, not just scroll. I watch trending videos, track popular sounds and formats, and observe what types of content are performing well so I can adapt them creatively for my own or my clients’ content.