She/Her
Cassandra Macri
I am a content creator and manager. I love managing campaigns, developing engaging concepts, and collaborating with brands to product high quality visual content!
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About Me
John Molson School of Business
Montréal, QC, US
business technology management, management
Class of 2023
Montreal, QC, Canada
Skills
Interests
Interview Questions
Renegades (renegades.xyz)
Content Creator for Frenzy
What social media platforms do you find most effective for engagement and why?
I find TikTok to be the most effective platform for engagement. Its algorithm rewards short, trend-driven content that encourages shares, comments, and repeat views, making it easier to reach new audiences quickly and build a highly engaged community.
Renegades (renegades.xyz)
Content Creator for Frenzy
How would you create content that resonates with a young audience?
I create content that resonates with a young audience by keeping it relatable, visually engaging, and aligned with current trends. I use strong hooks in the first few seconds, focus on authentic storytelling, and incorporate popular sounds or formats that capture attention and encourage interaction.
StudyFetch
Beta Tester & Feedback Contributor
Can you share a time when you tested or gave feedback on a product, app, or feature? What did you enjoy or find challenging about that experience?
I make organic content for brands on TikTok, so I always test their apps before creating videos. For example, I was one of the first users of AndThenChat, an AI game show app with a new category every day. While testing, I noticed the dates weren’t updating to the current day, so I flagged it to the team and they are now fixing it. I enjoyed being part of the early user experience and seeing my feedback make a direct impact, though it was challenging to catch every small detail while also thinking about how to make content engaging.