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As a member of Kappa Alpha, I would help WIP Energy show up by integrating it into our chapter’s events. This could include providing WIP at philanthropy events, tailgates, and mixers where the brand can gain visibility among a wide range of students. I would also promote WIP at our weekly chapter meetings as the go-to energy boost for both academic and social life. By using the strong network and influence of Greek life, I could help spread WIP through word-of-mouth buzz and make WIP a recognized name across campus.

To connect WIP Energy with college students, I would position it as the go-to boost for student life—whether it’s powering through late-night study sessions, staying focused in class, or getting energized before a workout or game. On campus, this could mean handing out samples at events like move-in week, club fairs, or finals study nights, partnering with intramural sports and student organizations, and creating fun, relatable social media content that reflects the student lifestyle.