I think on campus would be to host a tabling event in the middle of campus to garner a lot of attention. Additionally, off-campus, hosting events in local areas with high traffic would boost attention and engagement. I would try and create events around what is going on either at school or in the community.

I would engage my audience by showing the versatility of Colourpop products. I would show how on-the go makeup lovers can easily change their makeup from day to night just by reaching into their purse. I would also highlight the pigmentation of the products as well as how to create looks for Colourpop products.

I love the range of Colourpop products as well as how affordable it is! I have loved Colourpop since I was young as the quality of the product is amazing for the price. My mom gifts me Colourpop for any holiday as she knows I love it! It's also nice on the go makeup so I can just throw it in my bag to ensure my makeup lasts all day long.