I would focus on consistent, positive exposure by integrating Saint James Tea into everyday campus life through sampling events, collaborations with student organizations, and visibility at high-traffic campus locations. By creating authentic social media content that highlights the brand’s organic ingredients, I’d position Saint James as the go-to iced tea for college students. I’d also build lasting relationships with campus organizations by sampling products for meetings and events, ensuring students associate Saint James with community, sustainability, and refreshing moments they genuinely enjoy!

I would encourage purchases by creating authentic, lifestyle content that shows Saint James naturally fitting into college routines. Routines such as study sessions, gym days, campus events, and social hangouts would definitely encourage other college students to purchase them. I’d use clear calls-to-action on my social platforms, linking my Amazon storefront for convenient online purchases while also highlighting nearby local retailers through posts, stories, and captions like “grab this at your campus store or order through my link.”

I would introduce Saint James to my campus by hosting sampling pop-ups during high-traffic times around my campus! As the Public Relations Chair for the Residence Hall Association's Community Council, I would collaborate with student organizations and campus housing to table at events, donate products to clubs, and create interactive activations that encourage students to try Saint James and share their experience on social media. I would also leverage my experience in content creation to produce engaging lifestyle content that highlights Saint James’ organic ingredients, low sugar, and eco-friendly packaging in authentic, college-centered moments.