Instagram- @carolynfarag

I’d bring to life a concept called “Main Character Maintenance,” positioning supplements as a non-negotiable part of an elevated, put together lifestyle rather than a health fix. The content would feel clean, aesthetic, and aspirational, but paired with quick, witty, slightly self-aware messaging that doesn’t take itself too seriously. Each video would capture everyday moments like getting ready, going to the gym, or resetting after a long day, with subtle product integration that feels natural instead of forced. Hooks would be short and confident, like “this is less about health and more about standards,” making the audience feel like they’re choosing a lifestyle rather than being sold a product. By repeating this format across different scenarios, the series becomes recognizable and builds a strong brand identity first, which ultimately drives purchase because it creates desire and relatability instead of pushing a sale.

I have experience across a wide range of Adobe Creative Cloud applications, using each for different aspects of content creation, branding, and storytelling.I regularly use Adobe Photoshop for advanced photo editing, retouching, and creating visually compelling graphics. This includes everything from social media assets to campaign visuals, with a strong focus on color, composition, and brand consistency.With Adobe Illustrator, I design logos, icons, and vector-based graphics. I’m comfortable building scalable brand assets and working with typography to create clean, professional designs that translate across platforms.In Adobe InDesign, I develop layouts for editorial content, presentations, and marketing materials. I’ve used it for multi-page documents like portfolios and campaign decks, ensuring strong visual hierarchy and readability.I also have experience with Adobe Premiere Pro, where I edit video content for social media and digital campaigns. This includes cutting footage, adding transitions, syncing audio, and optimizing content for platforms like TikTok and Instagram.Using Adobe After Effects, I create basic motion graphics and animations to enhance video content, such as animated text, transitions, and branded visual effects that elevate engagement.I’m familiar with Adobe Lightroom for batch editing and color grading, especially when working with large sets of images to maintain a cohesive aesthetic.Additionally, I have working knowledge of Adobe XD for wireframing and designing user interfaces, particularly for digital campaigns or app concepts.Overall, I use Adobe tools not just technically, but strategically thinking about how each piece of content supports a larger brand story, drives engagement, and connects with a target audience.