As a consumer, I’m immediately turned off by content that feels fake, overly scripted, or forced. When a brand is clearly just trying to sell something without any personality or honesty behind it, it’s really obvious and makes me scroll past right away. I also don’t like content that jumps on trends in a way that doesn’t fit the brand. When it feels like a brand is trying too hard to be “cool” or Gen Z without understanding the audience, it comes off as inauthentic. Overly polished ads that don’t show real people or real use can also feel disconnected, especially in skincare. Lastly, content that overpromises or feels misleading is a big turn-off. If a brand claims a product is a miracle fix without being transparent or educational, it breaks trust. I’m much more drawn to brands that are honest, relatable, and focused on building a real connection rather than just pushing a product.

If I had one week to introduce FORAH to young professionals, I’d focus on making it feel approachable, relevant, and part of everyday life, not just another sunscreen brand. I’d start online by posting short, relatable content that shows how FORAH fits into a normal routine. Things like a quick morning GRWM before work, applying sunscreen before a walk, workout, or coffee run, and simple educational clips explaining why mineral sunscreen matters. I’d keep it very real and lifestyle-focused so people see themselves using it. Offline, I’d bring FORAH to places young professionals already spend time. I’d partner with workout studios, wellness events, coworking spaces, and cafés to hand out samples and have casual conversations about the brand. I’d also identify local wellness markets, yoga events, outdoor workouts, and pop-ups where FORAH naturally fits and suggest those as places the brand should show up. Throughout the week, I’d encourage feedback by asking people about their sunscreen habits, skin concerns, and first impressions, then share those reactions on social media. The goal would be to create awareness through real-life use, honest conversations, and consistent visibility so FORAH feels like a brand young professionals can trust and actually use every day.

If I had to explain FORAH to a friend in my own words, I’d say it’s a sunscreen and skincare brand that feels very natural, clean, and intentional. It’s inspired by nature and the outdoors, but it’s also powerful and effective, not just “clean for the sake of being clean.” I’d tell them FORAH is made for people who care about their skin and what they’re putting on it, but who also want products that actually work and fit into real life. It feels like the kind of sunscreen you’d wear every day, not just at the beach, because it protects your skin while still feeling good and aligning with a more mindful, outdoorsy lifestyle.