She/Her
Caroline
I was born and raised in the Chicago suburbs, but now I'm living in and loving NYC! I'm usually running, reading, or (weather permitting) at the farmers market.
About Me
Barnard College - Columbia University
Class of 2028
New York, NY, USA
Interests
Interview Questions
Happy Wax
Social Media Manager
How do you stay updated with the latest trends in social media marketing?
I believe that the best way to stay updated on social media is to be an active consumer myself! Through watching TikToks, YouTube videos, and through scrolling on instagram, I find that certain trends transcend their original platform and creator. When I start hearing talk of a trend or seeing it practiced within my social groups or just "in the wild", I know it has sticking power!
Legally Addictive Foods
Social Media Content Creation Intern
what's the first content idea that pops into your head?
When I think of food trends on TikTok right now, I think of the "snack plate." The internet loves a snack, and through the aestheticized and tastefully curated "snack plate," the girl dinner trend of 2023 has it resurgence. I believe legally addictive cookies would be the perfect "sweet treat" to curate into a snack plate.
Legally Addictive Foods
Social Media Content Creation Intern
Can you provide an example of a successful social media campaign you have managed in the past?
Though I've never done a social media campaign, my work as a Beauty Advisor has showed me how to be an in-person influencer. It's crucial to draw out how the product will fit in the customer's life. In a particularly memorable instance of in-person influencing, a customer ended up buying a $600 Dyson hair product instead of the $60 one they had in their hands initially. The key selling point was the Dyson's compatibility with curly hair, which eliminated the need for a straightener and made it the perfect fit for the customer!