Caroline Profile Image

She/Her/Hers

Caroline

I'm graduating from Pepperdine University in April 2024 with a degree in Integrated Marketing and Communications. I am interested in a variety of roles and would be able to relocate.

I'm graduating from Pepperdine University in April 2024 with a degree in Integrated Marketing and Communications. I am interested in a variety of roles and would be able to relocate.

About Me

Pepperdine University

Marketing, Communications

Class of 2024

Malibu, CA, USA

Interests

Connecting people with people
Sustainability
Environmental sustainability

Interview Questions

Passion Tree

Influencer Sourcing Assistant

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Can you effectively and efficiently source 20-30 creators an hour (within a given niche) with a total of 14 hours per month?

Absolutely. I think finding the niche group will be the hardest part - once that is complete, it's absolutely possible to do so.

Passion Tree

Influencer Sourcing Assistant

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What ways do you plan on sourcing creators, and how will you focus on specifically finding creators within a certain niche?

I believe it's important to start with engagement rates and follower counts, but also the intent and "vibe" of digital creators. We want someone that matches or enhances the company mission. In addition, there are niche creators on TikTok that organically promote cool brands (particularly food and beverage), so those would be great people to look into. There are so many routes to take for this brand!

Passion Tree

Influencer Sourcing Assistant

Passion Tree Profile Image

What interests you about this role? Why do you think you would be a good fit for this position?

As someone who is engaged in a variety of social media networks, while also having an extensive educational background about the concepts of digital marketing, I believe I could be a strong candidate to find digital talent for Passion Tree! I also love companies that value sustainable practices and wellness, which seems to encapsulate Passion Tree quite well.

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