I think highlighting the fact that the app is really what you make of it. By gathering your friends, you can make the app as fun as a group as you would like by implementing it into your friend group and activities. I think highlighting the app's various features and abilities would most excite students and resonate with how they might find use of the app for themselves.

I believe thee fall is an extremely lucrative season and time on campus to gather support for a launch. On my campus at the University of Arizona specifically, with the fall sporting events and campus activities, people are always looking for something to do and new people to meet at the beginning of the semester and school year. The new huge freshman class each year specifically can become a great resource to bring individuals together and gather support for a launch.

I think more transparency is needed with the current state of social media. I often find big social media sites such as Instagram to become overwhelming at times with the vast amounts of information and opinions available at one's fingertips. It can be hard to sort though this data to try and find the truth about various things. I think that specifically within the marketing content creation side of social media, that companies need to continue to push for greater transparency within their online brand platforms to reduce this confusion and foster a clearer brand identity within their own unique content.