I love the Volkswagen Beetle "Think Small" campaign. This was something I learned about during my work at a PR and advertisement agency, and has since stuck with me. I appreciate this campaign because it set a new precedent for print marketing. The concept was very strong- because the VW Beetle is so small, they utilized white space to really emphasize that element of their product. This use of white space wasn't common until after this campaign!

I'm involved in lots of on-campus organizations that connect me with diverse groups of students. My involvements cover all of the schools that my university has as well as non-academic organizations such as greek life groups.