A successful street interview project I conducted was for a Business Management and Administration research initiative, where I explored leadership qualities valued by frontline workers. I conducted over 10 in-person interviews "street-style interviews" with employees at Water Tower Place in Chicago, focusing on their perspectives of effective management. Through analysis of their responses, I identified a strong emphasis on approachability as a key trait in successful managers—highlighting the importance of open communication and relational leadership in customer-facing roles. The project was well-received for its real-world insight and grounded approach, effectively linking academic theory with practical workforce perspectives. It reinforced the value of direct engagement and on-site research in understanding workplace dynamics.

One successful campaign I led in class was a social media marketing strategy for a male birth control product, aimed at breaking stigma and sparking conversation. We developed a bold, informative ad series using humor and facts to engage Gen Z and Millennial audiences across Instagram and TikTok. The campaign featured influencer mockups, viral-style video scripts, and a branded hashtag to encourage user-generated content. Our approach focused on normalizing male responsibility in reproductive health through relatable messaging and edgy visuals. As a result, the campaign earned high praise for creativity and impact during our class pitch and was noted for its potential to disrupt traditional narratives in the health and wellness space.