I'd like to think so! In my last role at Fight or Flight (B2B tech PR), I managed the social activity for a sales-tax automation software's partner community. I created videos using Cameo to drive registration for a sales contest, created weekly "wacky tax" Tuesday posts, and was diligent about community engagement so their social pages became more of a community/customer hub then a sales page.

I think Innov8te right now fails to communicate trust and results on social. Particularly on LinkedIn, where you buying audience is, the conversation about results & what partnership with Innov8te actually entails is absent.

To start, I would build out your LinkedIn about section to be clear about product offerings and case studies (& optimizing keywords for AI search). In addition, I would pivot away from images that look photoshopped/AI generated and I generated.

In my eyes, success on social media for Innov8te isn't just about a standalone video/post; rather a more defined social strategy (emphasizing credibility building, visibility, and clarity around products/services) would be a pathway to opening doors with prospective brands.

To answer your question, I'd start with platform maintenance to lay the foundation for case studies/product messaging to shine.

Admittedly, I understand not having my own public accounts on TikTok/Instagram may not make me a strong candidate (I'm a nerd when it comes to my personal privacy and data safety). I maintain accounts on both platforms in "ghost mode" so I can stay up to date on trends and platform updates.