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COLLEGE SPORTS: CONSUMER INSIGHTS SURVEY
What do you enjoy most about attending your schools football games, game day events, or live/watch parties?
My favorite aspet of school sporting events is the camaraderie. My university recently experienced the tragic loss of 3 football players. I found myself appreciating the moments when the student body could be united in one cause and enjoy community together in the wake of the incident. Sporting events became a place to go to feel supported and loved.
What do you think most brands are doing wrong in regards to their content strategy?
A lot of companies targeting Gen-Z have been promoting their content on popular social platforms like Tik Tok. While this helps reach their target audiences, a lot of these brands tend to overuse Gen-Z slang to the point where it becomes corny. I think their content should strive to connect on a deeper, mission/social-based level, instead of just through trendy language.
Peacock
Consumer Feedback Survey
What is your favorite streaming platform and why?
My favorite streaming service is Disney+ because of their original content. I think their platform-exclusive movies and tv-shows are well curated and engaging.