Personally my favorite PR packages I have ever received are from Youth to the People. Although the brand sells skincare, all of their campaigns are attached to some form of activism or social cause that I believe in. For one of their launches the main idea was mental health and I received a dream journal with incense along with the product and some amazing biodegradable packaging. The thought behind each launch is amazing and they take the time to really know their consumers and what we would enjoy.

I would describe my personal brand as empathetic. I take great pride in making sure that I listen and understand the experiences of other and how it has shaped them as a person. Understanding is something that we need a lot more of in today's society and I want to be a part of that change.

I believe TikTok is going to be a driving force in making sure college students know about the app. Getting influencers to talk about Poparazzi will drive traffic to the app. Also, providing incentives for inviting friends would also increase sign-ups. College students love anything free!