My Portfolio

www.canva.com/design/DAGsCXCS6-M/ZvJ6bRLIw_DcXUxCJzvEqA/edit?utm_content=DAGsCXCS6-M&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
iCarmen Content Creator Portfolio

docs.google.com/document/d/1xXaI-7q-BQWDz0URb8uf7A0Nb8UTIHKzIyR_HhPl87E/edit?usp=sharing
Carmen Polk Professional Marketing and Public Relations Portfolio
Interview Questions
as i am
$1000 As I Am TikTok Creator
What's ur tt
Icarmenn2x
Dad Water
Home Dogs Campus Tour Content Creator (University of Illinois)

Are you available to create content on campus leading up to and during the illinois home football game vs. ohio state on 10/11?
Yes
SureThingCo
Content Creator for Viral Lashes Brand

How do you approach creating content that turns followers into fans?
I approach creating content that turns followers into fans by focusing on authenticity, consistency, and community engagement. People connect with real stories and behind-the-scenes moments rather than overly polished content, so I create content that feels genuine and relatable. In my work creating UGC content for beauty and fashion brands and managing social media for Brown Ribbon Exchange, I've learned that maintaining a consistent brand voice, posting schedule, and aesthetic builds trust over time. Most importantly, I prioritize two-way engagement by responding to comments, asking questions that invite participation, and making people feel seen and heard rather than just broadcasting at them. When I promoted events for Wavy, I built relationships by engaging directly with guests both in person and on Instagram, which created loyal followers who returned because they felt personally connected to the brand. I also use analytics to understand what resonates most with audiences, like when I monitored performance across 10+ campaigns at CoachCorner, but I know that data tells you what's working while human connection is what transforms casual followers into passionate fans who advocate for your brand organically.