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Carmen

I love being creative and I love building meaningful relationships. I consider myself a human version of a butterfly.

I love being creative and I love building meaningful relationships. I consider myself a human version of a butterfly.

Endorsements

Verified

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Campus professional

About Me

University of Illinois at Urbana-Champaign

Class of 2023


University of Illinois Urbana-Champaign

Champaign, IL, US

bachelor of arts in communication, Public Relations

Class of 05/2023


Chicago, IL, USA

Skills

Media Planning & PR
Campaign Strategy
Influencer management

Interests

Social media
Marketing
Content creation

My Portfolio

Interview Questions

as i am

$1000 As I Am TikTok Creator

as i am Profile Image

What's ur tt

Icarmenn2x

Dad Water

Home Dogs Campus Tour Content Creator (University of Illinois)

Dad Water Profile Image

Are you available to create content on campus leading up to and during the illinois home football game vs. ohio state on 10/11?

Yes

SureThingCo

Content Creator for Viral Lashes Brand

SureThingCo Profile Image

How do you approach creating content that turns followers into fans?

I approach creating content that turns followers into fans by focusing on authenticity, consistency, and community engagement. People connect with real stories and behind-the-scenes moments rather than overly polished content, so I create content that feels genuine and relatable. In my work creating UGC content for beauty and fashion brands and managing social media for Brown Ribbon Exchange, I've learned that maintaining a consistent brand voice, posting schedule, and aesthetic builds trust over time. Most importantly, I prioritize two-way engagement by responding to comments, asking questions that invite participation, and making people feel seen and heard rather than just broadcasting at them. When I promoted events for Wavy, I built relationships by engaging directly with guests both in person and on Instagram, which created loyal followers who returned because they felt personally connected to the brand. I also use analytics to understand what resonates most with audiences, like when I monitored performance across 10+ campaigns at CoachCorner, but I know that data tells you what's working while human connection is what transforms casual followers into passionate fans who advocate for your brand organically.

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