I’d turn sampling into an experience instead of just a handout. On campus, I’d host pop-up moments at high-traffic spots like student centers or events with mini try-me stations, quick shade matching, and photo or video moments people can share on social. Off campus, I’d partner with local cafés, gyms, or beauty stores to include samples in bags or host mini try-and-test moments, then tie it all back online with a hashtag or challenge so people can share their looks and experiences after trying the product.

I’d engage my audience by making ColourPop feel fun, interactive, and easy to try. I’d use try-ons, first impressions, and get-ready-with-me content while asking my followers to vote on shades, recreate looks, or share their favorites. I also love incorporating polls, comment prompts, and trends so it feels like we’re discovering the products together instead of it being a one-sided promotion.

I love how ColourPop makes trendy, high-quality makeup feel accessible. They’re always tapped into what’s current while still keeping their products fun, inclusive, and affordable, so it feels like anyone can experiment with beauty without it being intimidating.