In my retail role at Tilly's, I collaborated closely with the sales team to meet and exceed store targets. For example, I regularly communicated with team members about daily sales goals, supported upselling by learning about new products, and jumped in where needed to assist with customers during busy periods. By working together and keeping the focus on customer experience, our team often exceeded our daily and weekly sales goals.

When developing outreach strategies, I start by understanding the client’s goals and audience—what motivates them, where they spend time, and what kind of messaging resonates. From there, I create a clear plan that combines personalized communication with broader campaigns, whether that’s through email, social media, events, or partnerships. I focus on making the outreach feel valuable and authentic rather than transactional. Once the strategy is in motion, I track engagement metrics and gather feedback so I can refine the approach and make sure it’s driving meaningful connections and results.

To engage audiences with art, I’d focus on storytelling and interaction. People connect more deeply when they understand the story behind a piece—whether that’s the inspiration, the process, or the emotion driving it. I’d use social media to share behind-the-scenes content, progress shots, or short videos explaining techniques in a way that feels accessible. I’d also encourage engagement through polls, Q&As, or user-generated content so the audience feels part of the creative process. The goal is to make art feel personal and participatory, not just something to look at.