no

Honestly, I don’t fully see myself creating the typical sorority girl-style content the brand examples show, because that’s just not naturally who I am or what my audience follows me for. My content is much more rooted in real life, motherhood, getting ready in chaos, and products that genuinely make everyday routines easier. That said, I actually think that gives Turbie Twist an opportunity to reach a different audience in an authentic way. Moms are constantly looking for convenience, time-saving products, and realistic solutions for busy mornings, and I think there’s a lot of potential in showing the product through that lens instead of only the college/sorority lifestyle angle.

I’d focus less on “hair care” in the traditional sense and more on convenience and realistic everyday routines. My audience relates most to content that feels real and useful, especially as a busy mom. I’d create fast-paced, relatable videos showing how I use the Turbie Twist while multitasking, getting ready in the morning, packing diaper bags, making breakfast, doing makeup, cleaning up toys, or wrangling kids while my hair dries in the background.