I have practical knowledge of AI applied to processes and decision-making, mainly in analyzing data and automating tasks. While I haven’t used AI extensively for content creation, I use to use it to generate new ideas and optimize my time. For me, AI as a fundamental part of making content more engaging and efficicient

I managed the social media account for Autobrucke, my own project that helps Spanish buyers find affordable cars in Germany. I created short-form videos on TikTok and Instagram showcasing different car deals and car content. One campaign highlighting top-value German cars reached over 1000 views, boosting engagement and growing the account’s followers while raising awareness of Autobrucke.

I start by understanding the audience, what interests them, their pain points, and the type of content they engage with most. Then, I focus on creating authentic, relatable content that connects with their daily experiences, using visuals and storytelling to make it engaging. I also track engagement and feedback to continuously refine the content strategy, for me this last part is the most important because if you cannot keep the audience, no one will be able to discover your content