First of all the name alone got me hyped. I am the target audience: emotionally complex, chronically online, and trying to heal both my skin and my inner child. So I’d be most excited to make content that blends chaotic humor + soft self-love.We’re talking:“GRWM to emotionally dissociate with moisturizer that actually works”“Products for when you’ve cried three times but still wanna glow”chaotic little character skits or POVs like “I’m your moisturizer and I’m sick of being ignored until your skin flakes.”I’d bring my full weirdness and honesty the kind of voice that makes people feel like they’re texting a best friend, not watching a brand ad. Because honestly? We’re all weird. We’re all healing. And your brand feels like home for that.

I haven’t led an official campaign for a brand yet but I’ve created personal content that boosted engagement and built community in meaningful ways. One of my posts that got the most traction was rooted in honesty and emotion I spoke openly about burnout and healing, and paired it with visuals that felt calm but raw. It got shared beyond my usual circle and sparked real conversations in the comments and DMs.What I took from that is: people don’t just want content they want connection. They want to feel seen. And that’s what I bring when creating for a brand too I think about what makes someone stop scrolling, feel something, and rememberyou.So while I haven’t run a campaign yet, I know how to build content that centers emotion, authenticity, and community which are the building blocks of true engagement.

I keep it real not perfect. For me, promoting self-love means showing the whole journey, not just the glow-up. I create content that says “you’re allowed to be messy, tired, healing, and still worthy.” Whether it’s through humor, vulnerability, or gentle reminders, I focus on making people feel safe with themselves.Positivity isn’t just hype , it’s softness, honesty, and permission to rest. I share what I need to hear too: that you don’t have to earn rest, that loving yourself isn’t linear, and that even small wins are worth celebrating. My goal is to build content that feels like a hug or a big sister checking in