She/Her
Caressa
Creative communications major skilled in social media management, engaging content creation, and leveraging trends to enhance digital strategies
Endorsements
Campus professional
About Me
University of Central Florida
Orlando, FL, US
Communications
Class of 2026
St. Thomas Aquinas High School
High School
Class of 05/2022
Orlando, FL, USA
Skills
Interests
Brands I Follow
Interview Questions
Flings
Social Media Lead
Please share or link any past experience you have managing social content for brands.
I currently run 2 Instagram accounts. 1 is for the Office of Student Involvement at the University of Central Florida and the Inspired Counseling Center.
Flings
Social Media Lead
What social media strategies do you find most effective for brand awareness?
For food brands, the most effective awareness plays are short, appetizing videos on 1–2 core platforms, built around real usage moments and trends, not just product shots. Pair that with UGC and micro‑influencer campaigns—inviting customers and creators to share their own recipes, taste tests, and rituals using a branded hashtag—which massively boosts reach, trust, and memorability.
Flings
Social Media Lead
How would you grow an engaged social community for a new food brand?
Grow Flings’ community by making social the home for people who want fun, feel‑good breakfast and snack moments: post consistent, playful content around quick morning routines, toaster hacks, and “before vs after Flings” swaps on 1–2 visual platforms like TikTok and Instagram with clear prompts to comment, stitch, and share. Then turn buyers into co‑creators with a branded hashtag (like #MyFlingsMorning), constant UGC spotlights, a distinctive reply voice, and small creator collabs.