A video showcasing a Friendsgiving party where we are enjoying whipnotic as part of our food

I have hands-on experience creating beauty and lifestyle content, including a collaboration with COSRX, where I produced engaging videos showcasing their products. In addition, I’ve created my own skincare-focused content, highlighting product routines and benefits in a relatable and aesthetic way. These experiences have helped me develop a strong understanding of how to create visually appealing and authentic content that connects with audiences while aligning with a brand’s message.

I approach content creation by focusing on authenticity first and aesthetics second. I like my audience to feel like they’re getting a genuine glimpse into my real life, so I capture moments as they happen — then refine them through thoughtful editing, good lighting, and cohesive visuals. I plan my content to align with my personal brand, but I never over-script it. That balance between real and refined helps my videos feel natural yet polished, so they connect emotionally while still looking professional and on-brand.