A creative way I would lead sampling efforts is to run a “ColourPop Shade Passport” pop-up that feels fun and interactive. On campus, I would set up a small booth in high-traffic areas like the quad or student union where people can swatch a few shades, take a quick style quiz (natural, soft glam, or bold), and receive a sample matched to their result. To make it more engaging, I would add a simple photo wall so they can take a quick picture, and if they scan a QR code or post their look, they can get an extra sample or small giveaway. Off campus, I would partner with local coffee shops, salons, or boutiques to host the same mini pop-up on weekends, and I would also bring a small sampling kit to community events like markets or festivals. In both settings, the QR code would link to product names, short how-to videos, and a discount code so the sampling experience can easily turn into purchases later.

I would engage my audience by posting short, clear makeup videos that show ColourPop products in real use, like quick “get ready with me” clips, swatches, and before-and-after looks. I would create different makeup styles using the same products, so people can see how flexible the shades are for daily, soft glam, or bold looks. I would also ask my followers questions and run polls, like “Which color should I use next?” so they feel involved and want to come back. I would share honest reviews, include tips for beginners, and respond to comments so it feels like a friendly conversation, not just an ad. Finally, I would do small giveaways or discount code reminders and encourage followers to tag me when they recreate the looks, so it builds a community around the brand.

I love ColourPop because the colors are really pretty, and they work for many different makeup looks and styles. The shades are easy to mix and match, so I can do a natural everyday look or something more bold. I also like that the products are usually affordable, so I can try new colors without spending too much. The texture is often smooth and easy to blend, which helps the makeup look clean and even. I also feel like they release many fun collections, so it stays interesting and creative.