I feel most confident using tools for video clipping, text overlays, transitions, and audio syncing to bring short-form content to life. I love experimenting with effects and timing to match trends while keeping things authentic. I’m also a very active learner—constantly watching tutorials and creator videos to pick up new editing tricks and improve my content week after week.

I love creating videos that showcase the personalities of my teammates, family, and friends—the moments that really capture who we are beyond the sport/what we think the media wants to see. I think that’s what makes content engaging for a young audience: it feels relatable and fun, not staged. I also keep up with trends and what’s resonating with our generation, whether that’s a new sound, format, or cultural moment, and I use those in a way that still feels genuine to our team’s vibe. It’s all about balancing creativity, connection, and authenticity.

A great customer engagement experience feels personal—like you could actually sit down next to that brand at a dinner party and have a real and entertaining conversation. It’s not just about products; it’s about shared energy and values. When a brand makes you feel like you’d genuinely click with the people behind it, that’s what makes it memorable.