I am a daily creator. Whether I am filming for my personal accounts or producing deliverables for brand partnerships, I am behind the camera every day. I maintain a consistent posting schedule of 5–7 times per week, as I believe consistency is the only way to stay relevant with Gen Z and Gen Alpha audiences. This high frequency has helped me sharpen my editing speed in CapCut and stay ahead of rapidly changing social media trends.

Yes! While I primarily focus on video-first content, I have a strong background in mobile-first graphic design using CapCut and Canva. I specialize in:Dynamic Overlays: Adding text pop-ups and 'call-outs' in videos to highlight key skincare ingredients (like Hyaluronic Acid or SPF benefits).Aesthetic Layouts: Creating engaging Instagram Story templates that encourage user interaction (polls, sliders, and Q&A boxes).Brand Consistency: I have an eye for color palettes and typography, ensuring that any text or graphics added to my content align perfectly with the brand's 'vibrant and unisex' visual identity.

"For a vibrant, unisex brand like Pour Tous, I find TikTok to be the most effective platform for driving engagement, while Instagram is essential for brand aesthetic and 'discoverability.'TikTok's algorithm allows for authentic, raw storytelling to go viral regardless of follower count; it’s the best place to showcase product textures and 'Get Ready With Me' routines that feel like a conversation. However, I also value Instagram Reels and Stories for building a loyal community and using high-quality imagery to establish a sophisticated, 'shelfie-worthy' brand identity. Using a cross-platform strategy ensures we hit the trend-cycles on TikTok while maintaining a polished presence on IG.