Interview Questions
MacroPlate
Influencer Marketing Intern

Can you describe a successful influencer marketing campaign you were involved in?
I have no experience working directly with influencers.
MacroPlate
Influencer Marketing Intern

How do you approach identifying the right influencers for a campaign?
I’d start by defining the campaign goals and target audience. Then I’d research influencers who align with the brand’s target market in terms of audience, content creation and demographics. Finally I’d monitor their performance by using metrics (reach and engagement) to measure the impact of the campaign and adjust if it’s needed