What do you think most brands are doing wrong in regards to their content strategy?
Not adjusting and changing their content depending on the demographic they are aiming for. TikTok content should be trendy and appeal to young people, but it is important to also make content for Facebook that appeals to an older demographic.
What's a question you've never asked someone, but know you'd appreciate the answer to?
What is the best way to learn something new on your own? I ask this because I have been in school my entire life, but I hope to be a lifelong learner even after I graduate from college.
In one sentence, what's the most important thing you consider when crafting a script for social media content?
The audience I am aiming to reach is the most important thing. That can change how much slang/jargon is appropriate for a script and what that group may be interested in hearing. Script writing is all about writing for the ear, so it is also important to keep scripts simple and easy to follow along with.