I think W Labs should focus on partnering with both lifestyle creators and collegiate athletes in the NIL space to strengthen brand authenticity and reach. Athletes have highly trusted, engaged followings who look up to them for performance, confidence, and daily routines; values that align perfectly with W Labs’ active, clean men’s hygiene identity. For example, collaborating with creators like David Laid, a fitness influencer known for authentic gym-to-lifestyle content, and Hunter Vought, who blends men’s grooming with athletic aesthetics, would connect the brand to performance-driven audiences. At the same time, partnering with college athletes through NIL programs, such as track, football, or basketball players who already post day-in-the-life content, would position W Labs as the go-to hygiene brand for men on the move. This mix of professional creators and relatable athlete voices would make the brand aspirational yet accessible, driving both credibility and community growth.

Yes! I have extensive experience in both influencer marketing and social media through my work as a Division I student-athlete and marketing graduate student at the University of Nebraska–Lincoln. I’ve grown my personal following to over 50K across platforms and have partnered with several brands through NIL collaborations, including OOFOS and Adidas, creating lifestyle and athletic content focused on comfort, recovery, and performance.Additionally, during my internship with Almma Health in Barcelona, I managed social media campaigns centered on women’s health education. I designed research-based Instagram infographics, wrote captions to increase engagement, and analyzed content metrics to refine posting strategies. Beyond brand partnerships, I’m part of the Influxer Athlete Creator Program, where I track engagement data for fellow athletes and contribute to content strategy development. These experiences have helped me understand both sides of influencer marketing, creating authentic, data-driven content and managing campaigns that align with brand identity and audience interests.

Home From College’s B2B marketing strategy on X does a great job highlighting their value as a bridge between Gen Z creators and brands. Their tone is professional but approachable, and their posts often showcase relevant data, campaigns, and thought leadership that appeal to potential partners. I think they could strengthen this even more by posting consistently, engaging more directly in industry conversations, and using visuals or short threads to make insights stand out in the fast-scroll environment. Overall, their positioning feels credible and authentic, with a great opportunity to build stronger real-time engagement with more brands on X.