Through authentic product moments, high-energy short-form edits, and consistent community engagement (responding to comments and making followers feel like part of something real and tangible)

As Co-President of the Duke Sports Business Conference, I oversaw the marketing effort for our annual spring conference with a clear vision to expand the event in two directions at once: reaching new audiences while deepening engagement with the ones we already had.On the outreach side, we kept our usual on-campus tabling but supplemented with a set up on the freshman campus for the first time to get underclassmen familiar with the conference early, hoping they’d come back year after year. We also tabled in athlete spaces to tap into a community that was a natural fit but had never been a particular focus before. And we ran a small marketing push at UNC, which opened up an entirely new pool of attendees we’d never reached.To build deeper interest from students already passionate about sports and business, we shifted the conference to feel more pre-professional. The biggest addition was a networking hour with our speakers, powered by Morgan Stanley. That change gave finance and business-minded students a concrete reason to show up beyond just attending panels. It made the event feel like a real career opportunity for the student body.Beyond marketing, I also had my hands in speaker recruitment, operations, finance, and corporate partnerships for the whole event. Seeing it come together and knowing we had meaningfully grown both the reach and the quality of the experience was something I was very proud of.

Growing up in Dallas and now moving back as an incoming associate at BCG in Uptown, I have authentic connections across the city would serve me well as an ambassador. My networks run from Lakewood to Preston Hollow and Highland Park and include my country club community (gym regulars, golfers, tennis players, and families who show up every week), my high school community at St. Mark’s, my coworkers, and my parents’ wide network of neighbors and families across east and north Dallas. These people would give me a base that already knows and trusts me, on top of the fresh faces I can meet as an ambassador.For wet specifically, I’d activate those networks on a few fronts. Getting product into the right hands at the gym, on the golf course, and at club events where people are already thinking about performance and wellness. Connecting wet with local spaces that my connections already visit. And tapping into the young professional scene in Dallas, where I’ll have a natural platform, will allow me to introduce the brand authentically.My experience running marketing for the Duke Sports Business Conference and the Line Monitors while a student at Duke showed me how to build genuine enthusiasm around a brand, not just awareness. That’s the same approach I’d take here.