When purchasing from a new brand, I consider several different things. I especially consider a brand’s overall “vibe” - how do they market themselves and does that align with the authentic reality of the brand? I consider the brand’s graphic design appeal from a marketing perspective. I am more likely to buy a product from a well designed, aesthetically pleasing brand than another. At the end of the day, I love to see real life integration of products in companies I am interested in. Seeing the products organically integrated into consumers’ lives, wether through social media or review platforms, it helps me to imagine how I will have the product in my own life and gets me excited about owning it!