Interview Questions
Extra
Social Growth Lead

what's one content idea that you think would drive people to sign up to extra's waitlist? Why?
I’d create “Day in My Life” TikTok's showing how Extra fits naturally into everyday routines like school, work, or hanging out with friends—and tease that joining the waitlist gives fans early access or exclusive perks. It works because people love seeing relatable, real-life moments and are more likely to join if it feels like they’re part of something fun and authentic.
Extra
Social Growth Lead

What strategies would you use to grow Extra's social media presence on TikTok? How would you measure success?
I’d grow Extra’s TikTok by making fun, relatable videos like a day in my life that show how Extra fits into everyday life and by jumping on trends and challenges that people actually enjoy. I’d encourage my viewers to make their own content and collaborate with influencers to reach more people. Success for me would be seeing more likes, shares, comments, and followers and to have fun with it!






