Competitors often focus on showcasing car features and promotions, but many lack deeper storytelling and audience interaction. We can stand out by creating campaigns that highlight lifestyle experiences around driving—like travel, family moments, or sports—while using interactive content such as polls, challenges, and user-generated stories. By positioning the brand as not just a vehicle, but part of someone’s lifestyle, we can carve out a unique niche and build stronger emotional connections on social media

I’d focus on creating interactive and story-driven content to bring the brand closer to the audience. For example, I’d use behind-the-scenes videos of new models, short-form content highlighting unique features in real-life scenarios, and interactive campaigns like polls, quizzes, or challenges that let people envision themselves with the car. I’d also tap into lifestyle storytelling showing how the brand fits into travel, family, or sports moments—so it feels aspirational but relatable.

I have created UGC content for the claim app which has pretty successful for me and them.